Enabling your business

Royal Reesink seeks to be an indispensable link in the supply chain, for both manufacturers and customers. This centres on close cooperation in order to offer the best solutions to customers and goes beyond just the sale or rental of a machine or system. Everything is geared to taking as much concern as possible out of the customer’s hands. Royal Reesink aims to make a difference in the field of service, quality and customised solutions.

All markets in which Royal Reesink operates are becoming increasingly knowledge-intensive. Technological developments are succeeding each other apace. Machines and systems are becoming progressively smarter, enabling customers to work more efficiently. This offers opportunities for distributors, provided they have sufficient scale and are able to translate their knowledge of products and processes in their markets into smart solutions yet remain flexible enough to swiftly anticipate change. Royal Reesink has made clear choices and refocused its business model accordingly, creating a solid basis for optimally serving and retaining customers both today and tomorrow.

Diversified range of A-brand machines

Royal Reesink deliberately opts for a broad and diversified range of machines of different A-brands for a variety of market sectors. Typically, the A-brands carried by Royal Reesink lead the field in terms such as total cost of ownership, durability, user-friendliness, economy, comfort and safety. In addition, the machines also have a high residual value. This range accommodates customers’ demand for quality and the convenience of a single distributor. Its spread across multiple market sectors makes Royal Reesink more robust. The combination of machines and systems for agriculture and horticulture, landscape maintenance, civil engineering and logistics is mutually reinforcing and offers clear synergies for Royal Reesink as a group. The overlap in customers between market sectors provides good opportunities for cross-selling.

Strong overall concept with high degree of service

Royal Reesink offers customers a strong overall concept that is built around the full lifecycle of a machine or machinery. This is essential to delivering added value to customers and developing long-term relationships with them. Royal Reesink offers optimum flexibility when purchasing machines and assistance in deciding between purchase, lease and rental or a combination of these. The company also provides education and training in optimally operating the machines and getting the best performance out of them. Support in matters such as maintenance planning and maintenance, inventory management and warehouse management covers the entire lifecycle of machines. Royal Reesink also offers options for exchange to customers. Used machines are refurbished and sold, enabling them to enter into a second lifecycle. Each machine has a unique serial number and this enables Royal Reesink to track machines and to plan and organise all that is needed concerning the lifecycle of the machine.

Low total cost of ownership

Customers assess the purchase of a machine or system on the basis of the total direct and indirect costs over the entire lifecycle. Royal Reesink translates specialist knowledge of products and processes in various markets into innovative solutions to help customers minimise their total cost of ownership. That means thinking in tandem with customers, delivering advice and customised solutions, for instance for the optimum design of machine fleets throughout the season, the most suitable financing method and optimising machines’ performance and maintenance. These are solutions within the ambit of Royal Reesink’s overall concept which enables customers to maximise their returns from the increasingly complex machines and systems. Robotisation, connectivity, measurability and the use of big data for trend analyses offer new options for further reducing total cost of ownership.

Effective and sector-specific distribution model

Royal Reesink effectively handles the entire distribution apparatus for the manufacturer in a certain country or certain sector. Relations with manufacturers are usually on an exclusive basis and are close, often extending across many years and are based on mutual trust. Royal Reesink serves customers directly or via a closely-meshed network of large and small local dealers, continually responding to what works best for the customer, depending on the market and the sector. Benelux customers in agriculture and landscape maintenance are consequently served via a network of more than 500 dealers, whereas customers in civil engineering and logistics are often served directly by Royal Reesink. To strengthen its access to customers, Royal Reesink acquires holdings in relatively large dealers. The increasing complexity of machines and systems and the trend towards more specialised products require greater expertise and ensure that Royal Reesink moves up higher in the chain and more often becomes the main point of contact for customers.

Partnering and sustainable innovation potential

The interdependence between market parties is substantial. Close cooperation within the entire system and within the chain between manufacturer, distributor, dealer and customer creates the best solutions. Royal Reesink takes the lead in this, leveraging intensive exchange of knowledge of technology and markets between manufacturers and Royal Reesink as a major driver for achieving innovative and sustainable machine, system and process optimisations. Smart applications can be deployed to reduce materials wastage, fuel consumption and emissions and limit the number of transport movements. Where appropriate, for instance in hydraulic systems, Royal Reesink uses co-engineering and offers processing and semi-finished products on the basis of co-makingship. Improvements of safety and personal protection items when using machines and systems by means of education, training and safety scans play an important role in this connection. These innovative and comprehensive solutions contribute to stronger customer retention, better machine performance and a further reduction of the total cost of ownership for customers.