Royal Reesink expands its Canadian presence

Royal Reesink expands its Canadian presence

Three years after entering the Canadian market, Royal Reesink’s business is growing fast. Furthermore, Reesink is working on an ambitious growth path. Besides growth in the Agriculture business, Royal Reesink sees major opportunities within the Construction Equipment and Material Handling business in Canada. To accommodate this growth, we announce the appointment of Anna Sgro as president for Reesink Canada Holdings Inc.

Gerrit van der Scheer, CEO Royal Reesink: “We are pleased to announce that as of July 1st Anna Sgro will join us as President of Reesink Canada Holdings Inc. Anna is a senior executive leader, with 25+ years of expertise in domestic and international marketplaces for several organizations like Volvo Financial Service, Volvo Construction Equipment-NA, Strongco Equipment, and Ritchie Bros”.

Anna: “I’m incredibly excited to join Royal Reesink and to be part of the senior leadership team focused on future product, technology, and support initiatives designed as industry leading solutions for our dealer network and customers across Canada. The customer-focused leadership captured my passion from the start, and I’m looking forward to this tremendous opportunity.”

Agriculture roots
Royal Reesink started its Canadian branch Reesink Canada Holdings in 2018. Its current footprint in Canada consists of partnerships in ag equipment dealerships: Tingley’s Harvest Center in Saskatchewan and Alberta, genAG Inc. and Hepson Equipment in Manitoba. It also runs a wholesale operation that distributes European ag equipment throughout Canada. The Ag equipment businesses carry high tech brands like CLAAS, Kubota, JCB, Spudnik, Agrifac, Elmer’s, Horsch and Agrispread.

Strategic goals
Currently Reesink Canada Holdings is rolling out its strategic agenda to grow the business autonomously, but also through acquisitions in the ag, construction and material handling equipment business. "At Royal Reesink, we are constantly looking to grow in partnership with our key suppliers" explains Gerrit van der Scheer, “We experience that our Canadian customers are very open minded to progressive technology that we carry in our dealerships. So for us it's a logical next step to further invest in Canada and build on our organization to support our growth. So far Erwin Ros has managed Reesink Canada Holdings Inc., while he was based in the Netherlands. Our ambitious investment agenda calls for a Canada based management structure. Erwin will become board member of Reesink Canada Holdings and support Anna Sgro.”