Abemec to acquire Agrometius from Royal Reesink

Over the past twenty years, Agrometius has developed into a specialist in precision agriculture, GPS technology, connectivity, data solutions and agricultural robotics. At the same time, Abemec has built a strong position in the agricultural market through its nationwide service organization, digital services and Smart Farming solutions offered via Abemec Digital.
As a result, the activities of both organizations complement each other closely. The combined portfolio includes PTx, Weed-IT, Ecorobotix, FarmDroid, CHCNAV, GOtrack, Veris and BBLeap. By bringing together this expertise, technology and range of services, existing and new customers will gain access to a comprehensive offering of technology, data, knowledge and practical support from a single organization.
Independent advice remains a core principle
Agrometius will continue to operate alongside Abemec as an independent specialist, with approximately 50 dedicated employees. Maintaining this independent position is a key principle of the transaction. Customers can therefore continue to rely on objective advice and support in the selection, implementation and use of technology, regardless of the brands or machinery fleets they operate.
Hans Quint, Managing Director of Abemec: "Agriculture is undergoing major change. Farmers and contractors increasingly need solutions that connect machinery, technology, data and practical expertise. With Agrometius, we are bringing a leading specialist into our organization. By combining their expertise with Abemec’s reach, branch network and service organization, we can bring innovations into practice more quickly and support more agricultural entrepreneurs. Together, we are building one of the most comprehensive Smart Farming platforms in the Benelux."
Koen Linthorst, Managing Director of Agrometius: "Our strength has always been our ability to provide customers with independent advice on the technology that best suits their situation. That position will remain unchanged. At the same time, Abemec’s scale, service network and product portfolio provide us with greater opportunities to support our customers and make innovative solutions available to a broader market."
Rogier van der Linde, CEO of Royal Reesink: "The market in which Agrometius has played an important role for many years has changed significantly in recent years. Smart Farming technologies are becoming increasingly integrated into agricultural machinery, and the market is moving towards closer alignment between technology, sales and service. Against this background, we are convinced that Agrometius is best positioned within Abemec to achieve its future ambitions. Precision agriculture remains important to Royal Reesink as well, but increasingly through the technology strategies of our OEM partners."
Greg Milstead, Associate VP Global Channel & Sales Operations, PTx: "To realize the full value of technology, farmers need more than just products; it requires the right combination of innovation, data expertise and local support. Agrometius’ continued role as an independent precision technology specialist, strengthened by its collaboration with PTx and complemented by Abemec’s scale and service capabilities, provides farmers with a strong foundation for success. Through its dedication to agricultural technology, Agrometius has consistently demonstrated its commitment to helping farmers operate more efficiently, optimize inputs and make better-informed decisions across their businesses. We are delighted to further strengthen this relationship and work even more closely with farmers throughout the Netherlands and Belgium."
Continuity for customers, suppliers and employees
The transaction includes the transfer of all current Agrometius employees, customer relationships, service contracts and supplier partnerships. For customers, suppliers and employees, day-to-day operations will remain unchanged. Agrometius will continue to operate under its own name as an independent specialist and will retain its well-established specialist position in the market. The combination of both organizations creates opportunities to further strengthen expertise, services and customer support. Completion of the transaction is expected end of December / early January 2027.


