Brøns Group to acquire Nicolaisen & Larsen (Reesink Construction Denmark)

For more than 50 years, Brøns Group has been known as an importer of agricultural machinery – and now also construction equipment. Over the past six years, the company has been responsible for importing 600 JCB machines for the agricultural sector through a nationwide dealer network. This will continue going forward. 

“Royal Reesink, JCB, and Brøns Group have had a constructive dialogue about strengthening JCB’s presence and brand in Denmark.  We are pleased that the dialogue ended with Brøns Group being trusted the task. Expanding our role to include construction equipment is a strong recognition of the work we and our skilled dealers have done to develop JCB’s position within agriculture,” says Dan Hamann, CEO of Brøns Group.

“We are pleased to transfer Nicolaisen & Larsen A/S to Brøns Group, a strong equipment distributor in Denmark,” says Rogier van der Linde, CEO of Royal Reesink. “Brøns Group will have the synergies and economies of scale required to remain competitive in today’s Danish market and deliver clear benefits for customers, employees and suppliers alike. I would like to thank the management and employees for their dedication over the years and wish them every success as part of Brøns Group.”

Nicolaisen & Larsen A/S (also known as Reesink Construction Denmark) will continue under the name Brøns Construction, and all 35 employees will join Brøns Group.

“We are welcoming 35 highly skilled employees specializing in sales, service, spare parts, workshop operations, and logistics. This significantly strengthens our overall JCB setup and ensures a high level of expertise and service for construction customers from day one,” says Dan Hamann.

Brøns Construction will continue the existing sales model from Reesink Construction Denmark, with direct sales of construction equipment to customers. Brøns Construction has acquired the facilities in Ringsted, which will serve as a central sales and demo center for JCB construction equipment on Zealand. At the same time, Brøns Construction will lease Reesink’s premises in Ulfborg, where service and workshop operations will continue, focusing on preparation and repairs. Brøns Construction will also take over both new and used construction equipment currently in stock and the rental fleet.